June 21st, 22nd and 23rd 2017
Hundreds of AR professionals from the world’s leading technology vendors have attended Connects over the last 10 years in both the US and the UK. Attendees often keep coming back year-on-year to learn more about changing best practices in their profession and pick up key advice on how to do their jobs better.
Co-produced with KCG and Harvard: Sunesis AR, there will be a series of three separate Analyst Relations events in Central London (Holborn Area) that combine networking, discussion, best practices and training to advance the career and craft of AR professionals worldwide.
Day 1 (Wednesday June 21st 2017 – 1:00 PM to 5:30 PM)
Free networking and panel discussion based event for part time AR and PR team members as well as market/competitor intelligence team members looking to further their basic grounding in the principles of AR.
Now a Half Day session – latest agenda (subject to change)
Session 1 – 1:00 to 2:15 – How AR fits alongside PR, marketing and market/competitor intelligence
Session 2 – 2:30 to 3:45 – Why analysts matter
Session 3 – 4:00 to 5:15 – Leveraging analyst exposure in PR and social media
5:15 – 5:30 Wrap Up
Drinks after (limited free wine and beer provided) – select analysts may also be in attendance.
Limit 24 attendees – subject to approval. Technology and Service Providers only. Registration subject to approval.
Harvard PR/Sunesis AR
Holborn Gate, 5th floor
26 Southampton Buildings
Day 2 (Thursday June 22nd 2017)
Designed for full-time AR professionals, these “Deep dive” sessions combine exclusive content and best practices based moderated discussions on the Global and EMEA Analyst landscape, the practical implications of KCG’s “Alternatives to Gartner (ATG)” approach, tips and tricks from your peers and analyst firm contract negotiations.
Draft agenda (subject to change)
Session 1 – 9:00 to 10:15 – The state of the nation, the Global Analyst Landscape, Alternatives to Gartner
Session 2 – 10:30 to 12:00 – The EMEA Analyst landscape and firm level trends
Session 3 – 1:00 to 2:15 – Analyst firm contracts – getting better deals
4 – 2:30 to 3:45 – The Challenges of EMEA AR, for both regional and global teams – targeting, alignment, working with sales and right sizing
Session 5 – 4:00 to 5:00 – Best Practices – key trends and hints & tips exchange