KCG Coverage Impact Analysis

Independent, consistent, weighted analysis and scoring of research coverage volume and tone

Consistent, reproducible, custom search based research

 

Conducted within the firewalled research of all the major firms

  • Constrained by keywords – client defined
  • Standard grid of 10 analysts and six vendors – client defined
  • Coverage period – client defined – 3, 6 or 12 months trailing timeline
  • Includes links to all Research notes

 

Spreadsheet report format

  • How many times did the specified analyst write about each vendor?
  • What was the average tone of that coverage for each vendor?
  • Weighting for analyst/firm influence
  • Weighting for research type and impact
  • Includes all data from Coverage Metric plus weightings

 

How do coverage metrics help?

  • Passive metrics – no limit to timing, frequency or complexity vs. surveys
  • Identifies changing analyst positions on vendors
  • Allows the AR team to focus on quickly counteracting negative trends
  • Over time, feed comprehensive time based trending dashboards

 

See Sample Metric Data Sheet HERE

See Sample Dashboard HERE

For more details including pricing please contact KCG via e-mail HEREl