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Independent, interview based competitive analyst feedback from a private Custom Perception Audit
- Guaranteed usable results and advice
- Up to 50 analysts on your prospect list
- Results on all analysts that respond
- Compares you to up to five competing vendors
- Custom survey –limited use of messaging/positioning questions
- Analyst firm approved, industry standard methodology
- Process approved by senior management of all the major firms
- Project includes questionnaire design and approval by firms involved
- Simple process
- Client briefing on analysts, vendors and questions
- KCG takes care of all approvals and data gathering –approx. 90 days
- KCG delivers a full Power Point report by web or face –to –face (client pays T&E)
- Every report comes with conclusions, best practice and specific advisory backup
Program Effectiveness Metrics (PEMs) are reported overall (with range) and by firm and include:
- Interaction frequency
- Responsiveness
- Reference quality
- Messaging & positioning communication
- Access to management
- Reactive or proactive?
- Overall program effectiveness
Shortlisting Likelihood Scores (SLSs) are reported with range, by firm and as anonymous analyst level data – in three timeframes:
- Have you short listed this vendor in the last 3 months? – Yes/No
- Likelihood you would short list this vendor now? – Scale
- Are you short listing vendor more/less than 12 months ago? – Scale
