How world class sales organizations leverage analyst influence
Industry recognized program and certification
- Complete education package
- Two hour webinar – delivered twice
- Includes hosting costs and optional certification
Complete curriculum
- Analyst influence vs. the press
- What do analysts do and why do we care?
- How analysts impact the deal – research vs. inquiry
- Detecting and reacting to analyst involvement in your deals
- AR Programs and priorities
- Identifying key analysts and educating the field sales force
- Communicating AR programs and activities to the field
- Simple effective feedback systems
- Actively closing the loop to leverage positive coverage to close deals