Analyst Relations Program Audit — Free from KCG
A KCG Analyst Relations program audit is a structured free one hour conference call during which 8 facets of your AR program will be measured and compared to industry norms.
- Your market and competitors, including competitive program “pressure” on AR
- Your organizational structure and budget and how it supports AR
- Your Program Support level internally
- Your program alignment and targeting vs. the products you sell and the markets you target
- Your interactor team and their effectiveness
- Your metrics and Tracking systems
- Your Sales Force/AR integration
Expect a multi point critique versus 3 key competitors of how your program meets or falls short of industry standards.
- Three dates and times you are available for at least 60 minutes
- Your name
- Your company and it’s three main competitors
- Your e-mail address
- Your phone number