Analyst Relations Program Audit — Free from KCG

A KCG Analyst Relations program audit is a structured free one hour conference call during which 8 facets of your AR program will be measured and compared to industry norms.

  1. Your market and competitors, including competitive program “pressure” on AR
  2. Your organizational structure and budget and how it supports AR
  3. Your Program Support level internally
  4. Your program alignment and targeting vs. the products you sell and the markets you target
  5. Your interactor team and their effectiveness
  6. Your metrics and Tracking systems
  7. Your Sales Force/AR integration


Expect a multi point critique versus 3 key competitors of how your program meets or falls short of industry standards.

Sample scorecard:

KCG AR Audit 2.0

To sign up for a KCG AR Audit send an e-mail by clicking HERE.

Please specify:

  • Three dates and times you are available for at least 60 minutes
  • Your name
  • Your company and it’s three main competitors
  • Your e-mail address
  • Your phone number

We will respond within 24 hours with a time for your Audit.

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