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Quantification of MQ and Wave type results – converting dots to numbers for analysis and charting (CEIA)
Basic Methodology
- Inside the firewalled research of all major firms
- Co-ordinates and rankings converted to numerical scores
- Level set at a fixed point in time
- Fixed list of Signature research, updatable later
- Totals of reports by Business Unit
- Periodic Updates
- Based on the fact that research does not update every 12 months
- Fixed list of reports updated – every 3, 6 or 12 months