What is KCG
Work with True Independence
KCG helps organizations understand, navigate, and act within the analyst landscape. We are not aligned to vendors or analysts, only to what is true, useful, and actionable.
We bring together advisory, research, and execution to help AR professionals and teams make better decisions and operate with confidence.
What We Do
A System, Not a Set of Services
Each part of KCG is designed to reinforce the others. Combining real-world experience, continuous observation, and applied insight to strengthen how AR teams operate.
Brands that trust our expertise
Expertise
Built on Experience and Observation
Our focus is translating knowledge into actionable strategies that drive measurable performance.
FARNet
Introducing FARNet
A Network of Experienced AR Leaders, delivered when and where you need them.
Recent Research
Decades of primary research. Available in real time.
KCG has published independent research on analyst relations since the late 1990s. Every finding, framework, and field observation now lives in GenAR, the real-time research portal built for AR practitioners.
The Paid Information Effect
The Reason Why Gartner is Gartner and why paid analyst research, especially from Gartner, carries more trust and influence than free content in enterprise IT decisions, and how it shapes what organizations actually buy.
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The State of the SPA Market
Avasant, Everest, and ISG Reshape the Battleground for Vendor Influence in Outsourcing and Services and how sourcing and procurement advisors shape deal flow, pricing, and vendor selection in ways traditional analysts do not.
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Vendor Myopia
A Clinical Diagnosis for AR Pros Treating Gartner-Induced Stress and why AR teams misread Gartner by focusing on vendor friction instead of buyer influence.
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Testimonials
Trusted by Leaders Across Industries
From startups to enterprises, our clients share how our strategies helped them grow with confidence.
‘Trusted advisor’ may be an overused term, but there’s no better descriptor for KCG. We’ve relied on them for years – from the early days of helping us retool what was then our next-gen AR practice, to today’s environment that’s become more complex than ever. Bill and Stephen are seasoned experts in our field. Their counsel helps to keep us sharp, informed and equipped to successfully engage with our industry’s leading analyst firms.
Cathy Mullaney
Director - Strategic Marketing, Verizon Business Group
KCG has been there from the beginning of many AR careers. They help answer the tough questions and get to the bottom of things quickly. They bring together analyst firms and vendors for more impactful relationships. Through KCG Essentials, they encourage education and collaboration across all Analyst Relations Professionals to help each other solve problems and address challenges. They know the industry inside and out. Above all, they are honest and fun to work with! KCG Essentials: A must for AR programs of all shapes and sizes!
Shirley Schroedl
Global VP, Industry Analyst Relations and Strategic Insights, SAP
NetApp AR – from management to individual contributors, from AR managers to AR Ops associates – is leaning on KCG for the ordinary day-to-day concerns, and the often challenging out-of-the-ordinary situations. We feel very comfortable reaching out to KCG asking easy standard questions and complicated more customized questions. We are getting input from KCG in many formats, on diverse issues, through different channels. The Essentials program is very flexible, versatile, and can be adjusted if needed. We feel we get great value for money from guys that are in-the-know and know how to walk the walk.
Ricarda Rodatus
VP of Analyst Relations, NetApp
KCG’s Tribe has quickly become a go-to resource for me and my fellow analyst relations professionals. In just a year, it has grown into a valuable community where we exchange insights, ask questions, and stay informed on industry developments. It’s a practical, well-curated space that genuinely supports AR professionals, but it is also personal and supportive to us as individuals. I cannot imagine not having it now.
Joyce Tompsett
Director of Analyst Relations
THE INFLUENCE GAP
Influence Still Runs on Trust
Bill Hopkins discusses how analyst relations, AI, and earned credibility shape enterprise technology decisions.
FAQ
Frequently Asked Questions
If you have any other questions, please email us.
Get in touch
Bring Clarity to Your Analyst Strategy
Share what you’re navigating, and we’ll bring perspective. In a focused conversation, we’ll help you clarify your AR priorities, identify what matters most, and outline where KCG can support your team.