The KCG AR Tribe

The KCG AR Tribe

By Stephen England
KCG is launching a new community interface (using Circle) to support our Tribe and its cohorts. Sign up HERE to...
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KCG Connects 2025 – Sign up now

KCG Connects 2025 – Sign up now

By Stephen England
Onsite with a virtual stream. Twelve sessions over 3 days - April 14th to April 17th 2025.  More details/Sign Up...
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KCG Essentials and ServiceNow

KCG Essentials and ServiceNow

By Stephen England
As an AR leader, I find KCG’s advice and community of AR pros a terrific resource to ensure we’re building...
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KCG Interactor Training

KCG Interactor Training

By Stephen England
Educating your spokespeople about how the AR game should be played, what analysts want from vendors and how to prove...
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KCG Essentials & VMware

KCG Essentials & VMware

By Stephen England
KCG has been there from the beginning of many AR careers. They help answer the tough questions and get to...
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KCG Analyst Relations Practitioner Training

KCG Analyst Relations Practitioner Training

By kc_blogadmin
The industry recognized “Working with the Analysts” training workshops and certification. Brand new for 2022 Our program includes twenty 10 minute...
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KCG Essentials and SAP

KCG Essentials and SAP

By Stephen England
KCG has been such a valued partner, helping us navigate through the ever-changing analyst landscape. Their enterprise type of agreement...
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Need help deciphering Gartner®’s offerings?

Need help deciphering Gartner®’s offerings?

By Stephen England
KCG has helped our clients decipher dozens of Gartner® contracts in the last 12 months - ranging from $80K to...
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KCG Essentials & Verizon

KCG Essentials & Verizon

By Stephen England
'Trusted advisor' may be an overused term, but there's no better descriptor for KCG.  We've relied on them for years...
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KCG Help with Analyst Firm Contracts

KCG Help with Analyst Firm Contracts

By kc_blogadmin
Save money and buy exactly what you need from Gartner®, Forrester, IDC and many more. It's the season to find...
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KCG Essentials & IBM

KCG Essentials & IBM

By Stephen England
KCG Essentials is a valuable resource for AR leaders and practitioners.  Whether you are building, re-building, or optimizing an established...
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KCG Working with Peer Review Sites

KCG Working with Peer Review Sites

By kc_blogadmin
Struggling to deal with Peer Review Sites? Strategy and advice for AR teams AND CMOs - What are peer review...
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KCG Essentials & Netapp

KCG Essentials & Netapp

By Stephen England
NetApp AR – from management to individual contributors, from AR managers to AR Ops associates - is leaning on KCG...
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Analyst Relations and The Experts – KCG Essentials

Analyst Relations and The Experts – KCG Essentials

By kc_blogadmin
Dozens of leading Technology Vendors are already using this program with great success. Including consulting time, custom research and unlimited...
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KCG Essentials & Dell

KCG Essentials & Dell

By Stephen England
Regular engagement with KCG through their Essentials program has been a fun and valuable part of our AR team’s strategic...
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KCG - your "go-to" resource in an ever evolving analyst/influencer landscape

The Knowledge Capital Group (KCG), based in Austin, TX,  has been helping leading Technology Vendors from around the globe leverage AR to increase their global sales for OVER 25 years.

More than 500 companies and 3,000 individuals have worked with KCG to:

  • decipher the analyst firm landscape and understand the four archetypes
  • identify the key analysts and build high value contracts to access them
  • leverage relationships and increase positive research mentions 
  • improve scores and enhance positions in signature research
  • identify, buy and leverage analyst sourced marketing assets
  • find, contract with and leverage "mindshare mercenaries" to grow coverage in media

Registration now open for KCG Connects 2025

Austin TX - April 14th to 17th

$3,995 all inclusive - Register/More details HERE

 

KCG CLIENTS

Our industry standard training/certification and our best-selling book on AR cement our position as THE globally recognized experts. In an analyst ecosystem now dominated by Gartner, significantly different strategies and tactics are becoming vital. KCG has the perspective to help our clients deploy them. Our KCG Essentials service is providing key support to many top vendor's AR efforts.

KCG Launches a major new CIO survey initiative.
Who do they trust, read and pay for buyer advice?

For information on setting up YOUR custom link contact KCG now.

Free KCG White Papers

Refresh your expertise AND win support for AR department objectives with these executive level Analyst Relations white papers

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Free KCG AR Audit

8 facets of your AR program will be measured and compared to industry norms during a structured, one-hour conference call during

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Free KCG Webinars

Multiple subjects every month - check the schedule here

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Influencing the Influencers

KCG Publications – KCG’s Industry Recognized Analyst Relations Methodology – In a book! “Influencing the Influencers” – Best Practices for Building Valuable Relationships with Technology Industry Analysts

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Free KCG AR Clinic

A free half hour inquiry call with a KCG Partner to discuss any subject

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ARDS

KCG AR Department Survey (ARDS) 2021 NOW OPEN - Complete our Annual survey

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KCG Client Testimonials — Our world leading AR Clients Speak for Themselves

“KCG’s ability to get their heads around the intricacies of our markets and how the analysts affect them is worth its weight in gold. “

“Very knowledgeable team and great insight into how to get maximum return on one’s investments in analyst relations”

“KCG certainly has their ‘finger on the pulse’ of analyst relations.”

“Their insights – based on decades of experience – will clearly provide us with a significant return on the investment we made with KCG.”