KCG Analyst Relations Products and Services for technology vendors
- Build a focused, targeted Analyst Relations program
- Improve analyst’s perception of you and and leverage them to sell more
- Track and measure your program against competition
- Every KCG product is tried, tested and backed by satisfied reference clients.
Targeting – Which individual analysts influence your key markets?
Training – Maximize program effectiveness
Metrics – Measure your program’s impact
- Coverage Impact Analysis – What impact does your analyst’s coverage produce?
- Research Coverage Metrics – Competitive volume and tone of coverage
- Signature Research Analysis – How well are you doing in MQs, Waves and other signature research
- Exposure Metrics – Media, blogs and Twitter coverage
- Syndicated Analyst Perception Audits – Program effectiveness and shortlisting likelihood
- MAP Scorecards – High level Perception Audit based score cards
Advisory Services – back up for your program