SOLUTIONS FOR TECH VENDORS

KCG Analyst Relations Subscriptions, Products and Services for technology vendors.

KCG – the analyst firm for the analyst firm market

• Build a more focused, targeted and efficient Analyst Relations program
• Improve analyst’s perception of you and and leverage them to sell more
• Gain clear industry checked insight into what works and what does not
• Every KCG product is tried, tested and backed by satisfied reference clients.

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KCG Essentials – Program support and improvement through consulting, research, inquiry and content.

The #1 service for Tech Vendors to solve day-to-day challenges faced by AR pros.

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Targeting – Which individual analysts influence your key markets?

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Training – Maximize program effectiveness

• For AR Practitioners

• For Interactors (spokespeople)

• For Sales Forces

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Metrics – Measure your program’s impact

• Coverage Impact Analysis – What impact does your analyst’s coverage produce?

• Research Coverage Metrics – Competitive volume and tone of coverage

• Signature Research Analysis – How well are you doing in MQs, Waves and other signature research

• Exposure Metrics – Media, blogs and Twitter coverage

• Syndicated Analyst Perception Audits – Program effectiveness and shortlisting likelihood

• MAP Scorecards – High level Perception Audit based score cards

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Advisory Services – back up for your program

• Analyst Contract negotiation support

• Analyst Reference checking

• Magic Quadrant/Wave prep

• Events and Tours

• Issue resolution

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For Technology Buyer related services click HERE