FREE Webinars

 


PLEASE NOTE: KCG Webinars are generally NOT available to members of the analyst community or to employees of PR firms that are not KCG partners.

Watch here for KCG Webinars on hot topics raised by the AR Community and our clients

Sign up below for any of our three regular subject sessions –  30 minute interactive live webinars 

The Value of Comparative Evaluations

What is a Comparative Evaluation (CE)? A grid, scorecard or graphic representing relative strengths and weaknesses of products and services. The best know Ces are Gartner® Magic Quadrants, Forrester Waves and IDC’s Marketscape.

Tuesday December 1st at 11 am CST – Register HERE

Tuesday January 12th 2021 at 11 am CST – Register HERE

Tuesday February 16th at 11 am CST – Register HERE

Measuring YOUR AR program effectiveness

How to measure the impact and influence of your AR program. We will review industry best practices, strategies and potential short falls

Weds December 2nd at 11 am CST – Register HERE

Weds January 13th 2021 at 11 am CST – Register HERE

Weds February 17th 2021 at 11 am CST – Register HERE

“AR Budgeting 2021”

Budgeting for AR programs is more complex than ever before. Buyer Advisory firms like Gartner® are getting more difficult to decipher, smaller firms like Omdia are getting more difficult to prioritize and hundreds of brand amplifiers are also vying for your dollars. Time to adopt a structured strategy. Prepare for a tough budget year in a post Covid 19 economy. How to communicate AR’s priorities internally and build a solid strategy to preserve analyst positive coverage with a static or reduced spend. In a world where Gartner is launching 20+ new seats  at $100K or above typical prices.

Thurs December 3rd at 11 am CST – Register HERE

Thurs January 14th 2021 at 11 am CST – Register HERE

Thurs February 18th at 11 am CST – Register HERE