Module 2 – The analyst’s job, value and AR Philosophy
• What Do Analysts Do and How Do they Do It?
• Why Work With The Analysts?
• AR Philosophy and General Best Practices – Introduction to Target, Plan, Execute (TPE)
Module 3 – TPE Part 1 – Targeting through to Teams
• Targeting Analysts in the age of ATG
• AR and Social Media and Peer Reviews
• Spend your money wisely
• Build an interaction strategy, plan and calendar
• Build your Interactor team
Module 4 – TPE Part 2 – Presentations through to Proving AR’s Value
• Prepare your presentations and references
• Train your Interactors in analyst interactions
• Integrate AR with Sales
• Measure AR results and prove AR’s value
