KCG Strategy Workshops

Focus now – on the value analysts bring to you – the Technology Vendor

Wherever you are in your company or product lifecycle, one thing is crucial – how do you focus and align the whole company around getting the most from Analyst Relations?

Ultimately flexible options and format

  • Who?
    • C-Suite
    • Marcom teams
    • Sales Enablement teams
  • When?
    • Start ups
    • Entering new competitive marketplaces
    • M&A
    • Focus on program development strategy and options
  • How?
    • Face-to-face or web based
    • Half or full day agenda
    • Complete modular content and subject agenda module system
    • Delivery by KCG Partner and former Gartner Analyst

For more information click HERE


KCG AR Department Survey (ARDS)

The annual KCG survey of AR departments is published every year. 2019 now OPEN

Only contributors receive the full results covering:

  • Salaries
  • Budgets
  • Headcounts
  • Organizations
  • Analyst firms subscriptions
  • Analyst firm rankings and scores

The first synopsis is made available at KCG Connects in Austin every April and the full report is published at the same time.

The survey is sent free to all contributors – non-contributors pay $2,500 per copy

Please do not complete the survey more than once in any calendar year unless you change companies.

The 2019 study is now open HERE.

Book – Influencing the Influencers

KCG Publications – KCG’s Industry Recognized Analyst Relations Methodology – In a book!

“Influencing the Influencers” – Best Practices for Building Valuable Relationships with Technology Industry Analysts

KCG published its first book in 2006. The initial print run sold out in 2008 and has now been reprinted. Written by KCG Founder and former Gartner Analyst Bill Hopkins with KCG Partners Stephen England and Christopher Wilder, this book is based on the world recognized KCG seminar “Working with the Analysts”. Punctuated with real world examples and war stories from across the IT buying ecosystem – technology buyers, AR professionals and analysts.

  • Historical perspective on the Analyst Industry from:

Pat McGovern – Founder of IDC, Chairman of IDG, Dale Kutnick – Founder of Meta (acquired by Gartner), George Colony – Founder and CEO of Forrester Research, Howard Anderson – Founder of Yankee Group, Tony Friscia – Founder and CEO of AMR.

  • Contents:
    • Introduction,
    • What is Influence?, Managing Influencers, Who are the Industry Analysts?, The Analyst effect: why work with the industry analysts?,
    • Building and Funding the AR Organization, Aligning AR with the rest of the business,
    • Targeting the Analysts, Planning for results, Executing the plan,
    • Doing business with analyst firms, measuring results and driving improvement, Analyst Relations as a career,
    • The Analyst Industry; Rootstock and Future Shock, Conclusion: Rational Exuberance.


  • 250+ pages, 35+ illustrations. 9″ x 6″ page size, paperback.
  • $49.95 a copy plus shipping where applicable


Buy online NOW at AMAZON.COM 

FREE AR Clinic

Analyst Relations Clinic from KCG – Sign Up

A free half hour inquiry call with a KCG Partner to discuss any subject – a perfect way to “test” KCG’s expertise or to get a sense for exactly how we work…

Typical subjects might include:

  • Right sizing your AR program for reduced headcount and/or budgets
  • Help with executive pressure to focus on the wrong analysts/firms
  • Overcoming poor positioning in a Quadrant or Wave
  • Cutting AR firm spend without losing relationships with the key firms
  • Improving your interaction quality and presentation relevance

To sign up for a KCG Clinic send an e-mail by clicking here

Please specify:

  • The subject you wish to discuss
  • Three dates and times you are avilable for up to 60 minutes
  • Your name
  • Your company
  • Your e-mail address
  • Your phone number

We will respond within 24 hours.


Analyst Relations Program Audit — Free from KCG

A KCG Analyst Relations program audit is a structured free one hour conference call during which 8 facets of your AR program will be measured and compared to industry norms.

  1. Your market and competitors, including competitive program “pressure” on AR
  2. Your organizational structure and budget and how it supports AR
  3. Your Program Support level internally
  4. Your program alignment and targeting vs. the products you sell and the markets you target
  5. Your interactor team and their effectiveness
  6. Your metrics and Tracking systems
  7. Your Sales Force/AR integration


Expect a multi point critique versus 3 key competitors of how your program meets or falls short of industry standards.

Sample scorecard:

KCG AR Audit 2.0

To sign up for a KCG AR Audit send an e-mail by clicking HERE.

Please specify:

  • Three dates and times you are available for at least 60 minutes
  • Your name
  • Your company and it’s three main competitors
  • Your e-mail address
  • Your phone number

We will respond within 24 hours with a time for your Audit.

FREE White Papers

Analyst Relations White Papers – Free from KCG

These free Executive level guides are perfect for refreshing your own expertise or for internal distribution to explain and win support for AR department objectives.
When requesting copies please let us have your company affiliation and contact details so that we know you are qualified to receive these documents.

“The Executive Guide to Analyst Relations – 7.3”

Written by KCG’s CEO Bill Hopkins (himself a former Gartner Analyst) and completely updated for Spring 2017, this guide lays out the worldwide industry analyst landscape and the basics of a strong strategic outbound AR program. Use this guide to educate internal constituencies and gain executive support for a well thought out program.

For a free copy click HERE

“The Executive Guide to Measuring Your Success at Analyst Relations”

KCG has led the market in AR program metrics for over 15 years – and has developed the only program approved by Gartner. From the basics of how you justify your department’s budgets and existence using metrics, to the NEW Coverage Impact Analysis and new styles and advanced techniques for dashboarding your results over time, this white paper will help you build or enhance your program’s metrics. Written by KCG’s CEO Bill Hopkins (himself a former Gartner Analyst) and Stephen England.

For a free copy click HERE

“The Executive Guide to Integrating Analyst Relations and Sales “

In this white paper we discuss the things that Sales needs to know about analysts and AR and the best practices and tips and tricks for how to best communicate these fundamentals to Sales and the rest of the organization. Written by KCG’s CEO Bill Hopkins (himself a former Gartner Analyst)

For a free copy click HERE

“The Executive Guide to Getting the Best Deal from Analyst Firms”

Preparing for your analyst firm contract negotiations – how much to spend with which firm, what to buy and how much to pay for each service – is a complex and agonizing process for most tech vendors. In this white paper we show you clear lists of things to do to demystify the process, remove the fear and end up with better and less expensive deals. Written by KCG’s CEO Bill Hopkins (himself a former Gartner Analyst)

For a free copy click HERE

“Best Practices for Speaker Program Management “

Written by Catchpole Corporation’s CEO Terry Catchpole this white paper gives a host of best practice based advice on building and running an executive speaker program.

For a free copy click HERE

PLEASE NOTE: KCG content is generally NOT available to members of the analyst community or to employees of PR firms that are not KCG partners.

FREE Webinars

Analyst Relations Webinars by KCG – up to five subjects every month. 20-30 minutes long live online