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KCG Essentials and ServiceNow

As an AR leader, I find KCG’s advice and community of AR pros a terrific resource to ensure we’re building the most effective AR strategy for our business.  ServiceNow gets significant value from KCG’s knowledge about the analyst firms, contracting, AR best practices and more.

KCG Interactor Training

Educating your spokespeople about how the AR game should be played, what analysts want from vendors and how to prove business value is KEY in today’s noisy competitive landscape.

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KCG Essentials & VMware

KCG has been there from the beginning of many AR careers. They help answer the tough questions and get to the bottom of things quickly. They bring together analyst firms and vendors for more impactful relationships. Through KCG Essentials, they encourage education and collaboration across all Analyst Relations Professionals to help each other solve problems and address challenges. They know the industry inside and out. Above all, they are honest and fun to work with! KCG Essentials: A must for AR programs of all shapes and sizes!

KCG Essentials and SAP

KCG has been such a valued partner, helping us navigate through the ever-changing analyst landscape. Their enterprise type of agreement allows 24×7 availability to our entire AR team, as well as our executives. Their spokesperson training and basic education for our executives about how to best engage with the various firms has been invaluable well beyond just our AR team.

Need help deciphering Gartner®’s offerings?

KCG has helped our clients decipher dozens of Gartner® contracts in the last 12 months – ranging from $80K to over $20MM. We know what AR teams are buying, what is working and exactly how much they are paying. Optimize your spend with KCG.

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KCG Essentials & Verizon

‘Trusted advisor’ may be an overused term, but there’s no better descriptor for KCG.  We’ve relied on them for years – from the early days of helping us retool what was then our next-gen AR practice, to today’s environment that’s become more complex than ever. Bill and Stephen are seasoned experts in our field.  Their counsel helps to keep us sharp, informed and equipped to successfully engage with our industry’s leading analyst firms.

More Info HERE

KCG Essentials & IBM

KCG Essentials is a valuable resource for AR leaders and practitioners.  Whether you are building, re-building, or optimizing an established AR program, KCG’s experience and expertise will guide you to a better outcome.  The frameworks and advice KCG provides help to bring clarity to AR teams and business stakeholders within your company.  KCG has their finger on the pulse of the industry analyst and AR communities, they know what is proven to work, how the AR profession is changing and help their clients navigate change in real-time. The flexibility of the KCG Essentials subscription allows my team to engage in the optimal way.

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KCG Essentials & Netapp

NetApp AR – from management to individual contributors, from AR managers to AR Ops associates – is leaning on KCG for the ordinary day-to-day concerns, and the often challenging out-of-the-ordinary situations. We feel very comfortable reaching out to KCG asking easy standard questions and complicated more customized questions. We are getting input from KCG in many formats, on diverse issues, through different channels. The Essentials program is very flexible, versatile, and can be adjusted if needed. We feel we get great value for money from guys that are in-the-know and know how to walk the walk.

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KCG Essentials & Dell

Regular engagement with KCG through their Essentials program has been a fun and valuable part of our AR team’s strategic and creative evolution. Their pulse on the profession and industry has helped us validate our strategy with internal stakeholders and stay on top of an ever-changing communications environment. We are grateful for their expertise and partnership, and for the strong AR community they have created!

More Info HERE