Struggling to deal with Peer Review Sites? Strategy and advice for AR teams AND CMOs – What are peer review sites? How do they work? Who are the key players? What do they mean to AR pros? How do they impact Tech Vendors? How do you work with them?

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The Oracle AR management team is very happily and closely collaborating with KCG for the ordinary day-to-day concerns, and the often challenging out-of-the-ordinary situations. We feel very comfortable reaching out to KCG asking easy standard questions and complicated more customized questions, getting input from KCG in many formats, on diverse issues, through different channels. The Essentials program is very flexible, versatile, and can be adjusted if needed – great value.

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Regular engagement with KCG through their Essentials program has been a fun and valuable part of our AR team’s strategic and creative evolution. Their pulse on the profession and industry has helped us validate our strategy with internal stakeholders and stay on top of an ever-changing communications environment. We are grateful for their expertise and partnership, and for the strong AR community they have created!

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