Struggling to deal with Peer Review Sites? Strategy and advice for AR teams AND CMOs – What are peer review sites? How do they work? Who are the key players? What do they mean to AR pros? How do they impact Tech Vendors? How do you work with them?

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NetApp AR – from management to individual contributors, from AR managers to AR Ops associates – is leaning on KCG for the ordinary day-to-day concerns, and the often challenging out-of-the-ordinary situations. We feel very comfortable reaching out to KCG asking easy standard questions and complicated more customized questions. We are getting input from KCG in many formats, on diverse issues, through different channels. The Essentials program is very flexible, versatile, and can be adjusted if needed. We feel we get great value for money from guys that are in-the-know and know how to walk the walk.

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Regular engagement with KCG through their Essentials program has been a fun and valuable part of our AR team’s strategic and creative evolution. Their pulse on the profession and industry has helped us validate our strategy with internal stakeholders and stay on top of an ever-changing communications environment. We are grateful for their expertise and partnership, and for the strong AR community they have created!

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