Category Archives: KCG BENEFITS

KCG Connects 2026 – Sign up now

Twelve sessions over 3 days – April 6th to April 9th 2026. 

KCG’s Connects event 2026 will be held at the Lakeway Resort and Spa near Austin, Texas. The three day, twelve session event will incorporate multiple networking opportunities and a live viewing online version. There are two evening offsite events with food, drinks and music in the Texas Hill Country

The five top reasons every AR Professional should attend KCG Connects…

  1. First to know – be there when KCG presents its latest Analyst Firm Universe (TM) AR Department Survey results and latest best practices IP gleaned from over 50 clients and thousands of inquiries.
  2. Best networking – the largest independent gathering of AR Pros in the world. Spend 3 days discussing AR best practices and analyst firms with over 100 AR leaders and key team members from multiple continents.
  3. Insight – dozens of chances to ask YOUR key questions to KCG experts and experienced panelists chosen for their insights of firms, peer reviews, best practices and strategies.
  4. Cost savings – leverage KCG expertise and numerous client case histories on how to structure your seats and services to maximize your contract value from Gartner and other major firms.
  5. Case histories – gather key situational experiences from AR Pros working with all four KCG archetypes – Gartner, Point Players, Asset Creators and Mindshare Mercenaries. Identify, rank, tier and target key analysts and firms for each one.

Arriving Monday afternoon (April 6th) for a dinner and open bar and leaving after lunch Thursday (April 9th) – every on site ticket includes all 12 sessions, all meals and an open bar every evening. 

Tickets are $3,995 including room and all food and drinks with a $500 discount until Jan 31 2026.

Discounts for 3 or more tickets and very special pricing for 10+ groups – please contact us. Virtual attendance and viewing is $995 including all recordings and content

KCG Essentials subscribers should contact KCG for Service Unit usage options.

For an onsite ticket including room, meals and all sessions/events

For a virtual ticket covering all sessions and materials

For a local ticket with all event access – just no hotel room

KCG Essentials and ServiceNow

As an AR leader, I find KCG’s advice and community of AR pros a terrific resource to ensure we’re building the most effective AR strategy for our business.  ServiceNow gets significant value from KCG’s knowledge about the analyst firms, contracting, AR best practices and more.

KCG Interactor Training

Educating your spokespeople about how the AR game should be played, what analysts want from vendors and how to prove business value is KEY in today’s noisy competitive landscape.

More details HERE

KCG Essentials & VMware

KCG has been there from the beginning of many AR careers. They help answer the tough questions and get to the bottom of things quickly. They bring together analyst firms and vendors for more impactful relationships. Through KCG Essentials, they encourage education and collaboration across all Analyst Relations Professionals to help each other solve problems and address challenges. They know the industry inside and out. Above all, they are honest and fun to work with! KCG Essentials: A must for AR programs of all shapes and sizes!

KCG Analyst Relations Practitioner Training

The industry recognized “Working with the Analysts” training workshops and certification. Brand new for 2022

Our program includes twenty 10 minute recorded sessions – with online testing leading to the industry recognized “Certified Industry Analyst Relations Professional” qualification. Just $999 per person.

Register or get more info HERE

KCG Essentials and SAP

KCG has been such a valued partner, helping us navigate through the ever-changing analyst landscape. Their enterprise type of agreement allows 24×7 availability to our entire AR team, as well as our executives. Their spokesperson training and basic education for our executives about how to best engage with the various firms has been invaluable well beyond just our AR team.

Need help deciphering Gartner®’s offerings?

KCG has helped our clients decipher dozens of Gartner® contracts in the last 12 months – ranging from $80K to over $20MM. We know what AR teams are buying, what is working and exactly how much they are paying. Optimize your spend with KCG.

To find out more contact us NOW

KCG Essentials & Verizon

‘Trusted advisor’ may be an overused term, but there’s no better descriptor for KCG.  We’ve relied on them for years – from the early days of helping us retool what was then our next-gen AR practice, to today’s environment that’s become more complex than ever. Bill and Stephen are seasoned experts in our field.  Their counsel helps to keep us sharp, informed and equipped to successfully engage with our industry’s leading analyst firms.

More Info HERE

KCG Essentials & IBM

KCG Essentials is a valuable resource for AR leaders and practitioners.  Whether you are building, re-building, or optimizing an established AR program, KCG’s experience and expertise will guide you to a better outcome.  The frameworks and advice KCG provides help to bring clarity to AR teams and business stakeholders within your company.  KCG has their finger on the pulse of the industry analyst and AR communities, they know what is proven to work, how the AR profession is changing and help their clients navigate change in real-time. The flexibility of the KCG Essentials subscription allows my team to engage in the optimal way.

More Info HERE