KCG Analyst Relations Subscriptions, Products and Services for technology vendors.
KCG – the analyst firm for the analyst firm market
- Build a more focused, targeted and efficient Analyst Relations program
- Improve analyst’s perception of you and and leverage them to sell more
- Gain clear industry checked insight into what works and what does not
- Every KCG product is tried, tested and backed by satisfied reference clients.
KCG Essentials – Program support and improvement through consulting, research, inquiry and content.
The #1 service for Tech Vendors to solve day-to-day challenges faced by AR pros.
Targeting – Which individual analysts influence your key markets?
Training – Maximize program effectiveness
Metrics – Measure your program’s impact
- Coverage Impact Analysis – What impact does your analyst’s coverage produce?
- Research Coverage Metrics – Competitive volume and tone of coverage
- Signature Research Analysis – How well are you doing in MQs, Waves and other signature research
- Exposure Metrics – Media, blogs and Twitter coverage
- Syndicated Analyst Perception Audits – Program effectiveness and shortlisting likelihood
- MAP Scorecards – High level Perception Audit based score cards
Advisory Services – back up for your program
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